Communication In Business Essay Example | Topics and Well Written Essays - 1500 words

Communication In Business - Essay Example The citizenship mission meets the community needs and makes the company more responsible towards the society. The company advocates the important role of good corporate citizenship, which helps people and businesses to realize their full potential. The Microsoft company reports highlight that, and the reports take into account the interests of all the stakeholders such as governments, employees, customers, shareholders, partners and communities. In fact, the prestigious Dow Jones Sustainability Indices and the FTSE4 Good Index also admitted that Microsoft is the leader of corporate citizenship. Steven A. Ballmer, CEO, Microsoft Corp, explained that the company has many social activities. For instance, Microsoft YouthSpark empowers young generation through education and technology. Its ‘Technology for Good’ initiative donates software to non-profit organizations and it extends its impact through knowledge sharing. The sensitive approach gets reflected in its ‘Humanitarian Response’ chapter. The company’s ‘Accessibility’ chapter deals with creating opportunities for disabled people and wellness for senior people. According to the UN report, nearly 15 per cent of the global populations are disabled. The term disability is basically an umbrella concept that includes physical, mental, cognitive or emotional impairment, or it can be combination all these challenges. A disability can be inborn or can be developed afterwards. The UN fact sheet also estimated that there are 1 billion people who live with some sort of disability. They are the largest minority globally. The World Health Organization (WHO) estimated that this figure increases with growth of population, aging process and medical advancement and Microsoft tries to combat the huge challenge with the help of technology. It believes that technology can empower people. Microsoft introduced accessibility features into its, software, and hardware

Impact of the Homelessness Act 2002

Impact of the Homelessness Act 2002 Assessing the new homelessness strategies introduced by the Homelessness Act 2002; are the housing needs of the young homeless in the UK closer to being adequately addressed? Abstract: The proposed research will examine the impacts of the Homelessness Act 2002 on homelessness policy and practice throughout the United Kingdom, with specific focus towards the housing needs of those homeless persons aged 16-25. The research will examine the national context within which the Act was framed, highlighting the key motivations for reforming homelessness legislation and examining responses to the proposed changes. The research will then examine the principal provisions of the 2002 Act, and by drawing on the results of contemporary surveys, such as those conducted by MORI polls, and also recent research into youth homelessness, such as those commissioned and produced by NGO’s specialising in issues of homelessness e.g. Crisis, Shelter, the proposed research project will then explore the impact of the 2002 Act on local government youth homelessness policies and practices and on the extent to which youth homelessness is still regarded as a problem. The proposed research will draw on the conclusions made and suggest additional measures that are required in order for the problems in meeting the needs of the young homeless in the UK to be tackled effectively in the future, including changes to the ways by which the performance of youth homelessness initiatives are indicated, monitored and evaluated. Opening Section: The reason that I have chosen the evaluation of the Homelessness Act 2002 as the subject of my proposed research is two-fold:    1] There is a general lack of academic review/discourse regarding the contents of the Homelessness Act 2002, 2] The importance of such a review has recently been highlighted by a government select committee in their report on Homelessness [A recently published government select committee report recommended that the Government conduct â€Å"a review of the workings of the 2002 Act to identify the weak spots.† The reasons that I have chosen to focus and limit this evaluation to the housing needs of the 16-25 year old homeless is for the following reasons: 1] This age range forms 25% of the total number of ‘rough sleepers’ in the UK, and as such must be a major target of any initiatives designed to tackle the UK’s homelessness problems, including those contained within the Homelessness Act 2002. A focus on this youth section of the UK’s homeless population, and an investigation into how it has been affected by such initiatives will therefore prove an excellent way of evaluating one of the key tasks of the Homelessness Act 2002. 2] Until recently, the extent of homelessness among 16 to 25 year olds, in England particularly, has been unknown. Research conducted by York University and commissioned by the charity Centrepoint, published in 2004, was the first to actually publish a figure: The research showed that within this age band, up to 52,000 were without housing in England in 2003, 6,700 of these ‘sleeping rough’. These shocking figures brought the housing need of the young homeless to the attention of the media. Whilst the actual figures are themselves merely educated estimates, this increased public attention towards the 16-25 homeless population of the UK is a major reason for my choice to focus my proposed research project to this area. 3] Research which suggests that homelessness amongst 16-25 year olds has been on the increase over the last ten years highlights the importance of this key target area, and warrants an evaluation into whether the 2002 Act is proving any more successful than its predecessor in trying to meet the housing needs of the young homeless in the UK. Recent academic research in the area of youth homelessness includes a study by Smith and Simister of methods of estimating youth homelessness, research by Crisis and the New Policy Institute into the numbers of non-statutory homeless in the UK, an analysis by Douglas and Gilroy looking at young women and homelessness and an analysis of what risks are most associated with youth homelessness conducted by Bruegel and Smith. There is however, as stated above, no current research published which attempts an evaluation of the success of the Homelessness Act 2002 in tackling the housing problems of homeless people aged 16-25 such as the one which I am suggesting in this research proposal. Critical Research Questions Below I will set out the main critical research questions which shall form the focus of my proposed study. I shall also identify several subsidiary questions and issues which shall support the main body of my research. Main pervasive questions to be addressed throughout my proposed dissertation: To what extent does current research suggest that the Homelessness Act 2002 has improved the situation of the UK’s young [16-25] homeless and the problems of their housing needs? In light of the current research, what reforms might be necessary, if any, either to the content or to the underlying rationale of the Act, in order to ensure that the Homelessness Act 2002 helps provide for the needs of the young homeless in the UK in the future? Subsidiary/supporting questions to be addressed throughout the proposed dissertation: To what extent does the statutory definition of ‘homelessness’ as established by the Housing (Homeless Persons) Act 1977 and the 1996 Housing Act and developed by the Homelessness Act 2002, adequately describe all the urgent housing circumstances of young 16-25 year olds in the UK? To what extent do the lack of Monitoring provisions contained within the Homelessness Act 2002 result in the Act being applied by Local Authorities inconsistently, carelessly and in ways which do not achieve the fundamental objectives of the Act in relation to the housing needs of young homeless people aged 16-25? Are the performance indicators employed by the government to assess the success of Local Authority initiatives suitable methods by which to judge whether the provisions of the Homelessness Act 2002 are being successfully implemented? Is the category of ‘priority need’ contained within the Homelessness Act 2002 broad enough to ensure that the needs of all the young homeless are capable of being satisfied? To what extent does the Homelessness Act 2002 recognise that young people have diverse housing needs and ensure that Local Authorities avoid the ‘one size fits all’ approach which in the past has acted to decrease the supply and range of appropriate accommodation? Does the Homelessness Act 2002 give Local Authorities too much freedom with regard to homelessness strategy development and management, resulting in regional discrepancies in performance and application throughout the UK? Does the ‘Supporting People’ system, as introduced in April 2003, successfully complement the main objectives of the Homelessness Act 2002 in regards to meeting the housing needs of homeless people aged 16-25 in the UK? Research Methodology: The primary research methodology employed by this proposed research is a critical analysis of the Homelessness Act 2002, of primary research data [taken from surveys conducted by previous researchers], of secondary literature regarding the rationale of the Act, of secondary literature regarding alternative interpretations of the primary research data and of secondary literature regarding evaluations of local government youth-homelessness policy and practice. Wherever possible, analyses of the primary data will attempt to reach quantitative conclusions, although in light of the unreliable quantified data available in this regard, these conclusions will only be used to support the more generalised qualitative conclusions which will be offered from the respective analyses of the Homelessness Act 2002 and of the secondary literature. It would not be appropriate in the context of my research proposal to attempt to offer anything other than general qualitative conclusions, as my proposed research does not purport to offer any insight into the relationship between specific independent variables; there are so many factors which come into play to influence whether a statute or a resulting policy are successful in meeting the housing needs of the young homeless, that a direct correlation would never be possible. Equipped with the time and the resources, it would be highly desirable to conduct interviews with various relevant parties, such as chairmen of NGO’s and actual young homeless people throughout the UK to attempt to gauge what their perceptions are of the changes introduced by the Homelessness Act 2002, but within the context of this study, such interviews would act merely as a luxury which would add another dimension to the proposed research. Such interviews are neither essential nor practical and for these reasons I have chosen to reject conducting any of my own primary collection of data within this proposed research project. Annotated Bibliography: 1] House of Commons ODPM: â€Å"Housing, Planning, Local Government and the Regions Committee on Homelessness Third Report of Session 2004–05† This Report is relevant to my proposed research in that it helps to justify that there is a need for analysis of the Homelessness Act 2002 in order to identify the weaknesses therein: â€Å"[we recommend] a review of the workings of the 2002 Act to identify the weak spots [of this legislation].† 2] CRISIS Report: Statistics on Homelessness. (SEU, July 1998) http://www.crisis.org.uk/pdf/HomelessStat.pdf This resource is relevant to my research proposal in that it provides a reliable statistic as to the percentage of young [16-25] homeless people who make up the total number of ‘rough sleepers’ in the UK, which serves as a further illustration of the importance of conducting research focussed at this age range. 3] ‘52,000 youths have nowhere to live, study finds’ John Carvel, social affairs editor. Monday October 11, 2004. Guardian Newspaper. This newspaper article demonstrates how the issue of youth homelessness has received recent media attention, and as such further supports my contention that the topic of this research proposal is one of public interest. 4]http://www.centrepoint.org.uk/spexselfmanagevariables/clientpdfs/4/york%20research%20final.pdf This resource contains information about the York University study conducted in 2004, which was the first to attempt an accurate estimate of the number of homeless youths aged 16-25 who were without housing in 2003. This source also asserts and referenced sources which strongly suggest that the number of young homeless aged 16-25 in Scotland has increased significantly over the last decade. In both of the above respects it is useful and relevant to this research proposal. 5] Smith and Simister: â€Å"Methods of estimating youth homelessness†Ã‚   2001, DETR, UK. This source is of relevance in that it provides an example of recent similar research, which again serves to illustrate that other academics are taking seriously the issues of youth homelessness and are of the opinion that such research is necessary and of public interest. 6] Crisis and the New Policy Institute â€Å"The numbers of non-statutory homeless in the UK†Ã‚   2004 Like the previous resource, this source is of relevance in that it provides an example of recent similar research, which again serves to illustrate that other academics are taking seriously the issues of youth homelessness and are of the opinion that such research is necessary and of public interest. 7] Douglas A. and Gilroy R. (1994) Young women and homelessness The subject of the above study is more specific than the subject of this research proposal, and the content of the study was designed to address issues of homelessness which are unique to the physiology and behaviour of young homeless females e.g. the relationship between pregnancy and the number of incidences in which that pregnant homeless girl is reaccepted and supported by her family after they have discovered the pregnancy. It is only relevant as an example of similar research to illustrate that other academics are taking seriously the issues of youth homelessness and are of the opinion that such research is necessary and of public interest. 8] Bruegel I and Smith J (1999) Taking Risks. An Analysis of the Risks of Homelessness forYoung People in London. Peabody Trust/ Safe in the City. www.safeinthecity.org.uk The above resource is a comprehensive analysis into the risks of homelessness for young people in London. The conclusions however are not limited to London, but must occur in all cities across the UK to a greater or lesser degree. The conclusions of this study are highly worrying, and serve as a strong example of the importance and immediate need to sort out the housing needs of the young homeless in the UK. In this way, this resource is highly relevant to my research proposal. Conclusions: The target reader of my proposed research is anyone concerned with the future of homelessness in the UK in regard to the housing needs of those homeless persons aged 16-25. More specifically, a legislator might be interested in reading my proposed research as it would be one of the first studies actually conducted into the effectiveness of the Homelessness Act 2002 in combating the housing problems of the young homeless [aged 16-25] and it also will provide some suggestions for reform which a legislator could take on board when planning for new homelessness legislation.

Genetic Observations Through The Studies Of Hybrid Corn, Single Gene Es

Genetic Observations Through The Studies of Hybrid Corn, Single Gene Human Traits, and Fruit Flies   Ã‚  Ã‚  Ã‚  Ã‚  The basic foundation of modern genetics was led by Gregor Mendel (Corcos, 1993). Mendel was not the first to experiment with heredity, and our Lyman Briggs biology class will not be the last to deal with genetics. Genetics is the science of heredity. In our lab, we had three main objectives. First, we evaluated our data on monohybrid and dihybrid corn cross seed counts against Mendel’s theoretical expectations of independent assortment and the segregation of alleles. Next, we used the Hardy-Weinberg Theorem to provide a theoretically expected value for allele frequencies for single human gene traits. Lastly, we dealt with Drosophila melanogaster and we examined red and white eye alleles to determine if this gene is sex-linked or autosomal.   Ã‚  Ã‚  Ã‚  Ã‚  During the mid 1800’s Mendel bred garden peas to study inheritance. He choose these plants because of their well defined characteristics and the ability to be grown and crossed (Campbell, 1996). Mendel wanted to know the genetic basis for variation among individuals and what accounted for the transmission of traits from generation to generation. Mendel followed traits for the P generation, F1 generation, and F2 generation. The P generation is the original true-breeding parents. Their hybrid offspring is the F1 generation, the first filial. The F2 generation is the second filial and is the self- pollination of the F1 hybrids. It was predominantly his research on the F2 generation that led to Mendel’s Law of Segregation and Law of Independent Assortment (Campbell, 1996).   Ã‚  Ã‚  Ã‚  Ã‚  Mendel’s Law of Segregation states that alleles sort into separate gametes. He formed this through performing monohybrid crosses. The F2 generation will have a 3:1 phenotypic ratio. By considering more than one trait Mendel formed his Law of Independent Assortment. He questioned whether traits were inherited independently or dependently. By performing dihybrid crosses he found that genes are independent and will form all possible combinations . Crossing two different traits resulted in a 9:3:3:1 phenotypic ratio (Campbell, 1996).   Ã‚  Ã‚  Ã‚  Ã‚  Thomas Hunt Morgan also had a major contribution in the study of inheritance. He was the first to associate a sp... ...ross, Mendel’s Law of Independent Assortment illustrated that four possible phenotypes form a 9:3:3:1 phenotypic ratio. For the single gene human traits experiment, we used the Hardy-Weinberg Theorem and equation to find the allele frequencies. For the experiment with Drosophila melanogaster we examined a fruit fly cross between red-eyed males and white-eyed females. We determined that this trait is sex-linked when the offspring were red-eyed females and white-eyed males. Throughout the genetics lab each purpose was determined and explained. A lot was learned about Mendel, genetics, and the hereditary process that makes us who we are today. Cited Literature Campbell, N.A. 1996. Biology. The Benjamin Cummings Publishing Co., New York, pp. 238-  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  279. Corcos, Alain F. and Floyd V. Monaghan. 1993. Gregor Mendel’s Experiments on Plant Hybrids.   Ã‚  Ã‚  Ã‚  Ã‚  Rutgers University Press, New Jersey, pp. 45-46, 76, 105-112, 133. Davis, M. 1996. Genetics. LBS 144 Laboratory Manual. The Lyman Briggs School, Michigan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  State University, East Lansing, pp. 25-36.

Diffusion, Dialysis Essay

In Diffusion, Dialysis And Osmosis lab, we discovered that we were going to observe and understand the conditions under which diffusion, dialysis, and osmosis occur. Then we constructed models of diffusion, dialysis, and osmosis. We predicted that the direction of change would be from the membrane to the beaker. We understood how these processes affected the selectivity of the cell membrane. The second part of the lab was dealing with dialysis. In this part we studied starch and sodium chloride for dialysis activity. In Part A We hypothesized that NaCl existed in 1-3 and AgNO existed 2-4. In Part B We hypothesized that there will be more changes in the cell then outside the cell. In Part C We hypothesized that there will be a difference due to the different environments that are provide to help change the appearance of a molecule. Procedure A. Qualitative testing for sodium chloride and starch We got 6 clean test tubes and number them 1-6. Test tubes 1&2 had 5ml of 10% sodium chloride (NaCl). Test tubes 3&4 had 5ml of starch. Test tubes 5&6 had 5ml of distilled water. We added 2-3 drops of silver nitrate (AgNO )to 1,3,5. We added 2-3 drops of iodine solution to 2,4,6. B. Dialysis of a starch/sodium chloride mixture Get one dialysis tube and tie one end. Fill the bag with 5ml of 10% Sodium chloride solution and 5ml of starch solution from Part A. then tie the tube and place it in a beaker of distilled water. Leave the tube for 30 minutes. Afterwards test for the presence of starch and sodium chloride. Then split the solution into to test tubes and 2-3 drops of iodine into one test tube and 2-3 drops of AgNO in the other test tube. C. Osmosis using dialysis tubing as a model of the cell membrane Obtain 5 beakers and label them 1-5. Fill beakers 1-4 halfway with distilled water. And beaker 5 with 30% sucrose halfway. Obtain 5 dialysis tubes that will be filled with 10ml of different solutions. Tube 1 has distilled water, Tube 2 has 10% sucrose, Tube 3 has 20% sucrose, Tube 4 has 30% sucrose, and Tube 5 has distilled water. Tie the tubes and weigh each of them before placing them in there respected beakers. Every 15 minutes weigh the tubes to record the change. In Part B we found that outside test tube; salt existed and not sugar. But inside the test tubes both the starch and the salt existed in the two different tubes. In this part there weren’t any problems and we were successful in gathering the necessary results to move to the next section. This helping prove our hypothesis right because it meant that there would be more changes inside the cell than outside the cell. In Part C we found that Beaker 1 had no changes in weight. In Beaker 2 there were changes that ranged from 0-1. 1. In Beaker 3 there were changes that ranged from 0-2. 1. In Beaker 4 there were changes that ranged from 0-4. 8. In Beaker 5 there were changes that ranged from -2. 7-0. This is the results that my group gathered from another group that did well because our results were way off and inconsistent. So we were forced to use better results to find better explanations. We understood that the conditions under which osmosis is possible and to what degree it occurs. There were three different types of temperate environments. This helping prove our hypothesis right because it meant that different environments help change the appearance of a molecule.

Definition of Politics Essay

The art and science of government; dealing with the form, organisation and administration of a state or part of one, and of the regulation of its relations with other states†¦political [means] belonging to or pertaining to the state, its government and policy. Oxford English Dictionary. There are two types of political systems, the Centralised political system, and the Decentralised political system. The centralised political system is a means to run the country under central control, with no local authorities creating rules and regulations for a specific area, an example of this is the former Soviet Union, or modern China. This ruling is known as communism. Sports in communist countries are controlled in the same way as any other social agencies, such as education. Sport was used for boosting morale, production, and effectiveness of the military and to provide a successful image for their regime around the world. The athletes of the communist bloc regimes dominated world sport for many years until the cold war ended. A decentralised political system is one where the administration of government is re-organised into smaller autonomous units such as local authorities in the UK and individual states in the USA. Each area decides its own policies on sport provision and effectiveness of sport in schools. Many sports people see sport as a means of escaping every day life, which is controlled by the government and do not which to see sport controlled except by their own governing, bodies e.g. IOC, FIFA. However, government influence cannot be avoided in some circumstances. Sport has been used for government propaganda purposes, for example the Nazi propaganda in the 1936 Olympic Games, which Hitler used to promote his Nazi ideals. In Russia, the government insisted that a fitness campaign called â€Å"Ready for labour and defence† was compulsory for all its citizens and was still operational in the latter half of the 20th century. In our own country, following heavy losses in the Boer war, it was felt that the military was not fit enough and so compulsory fitness exercises was instigated in all state schools in the early 20th century to improve the fitness of the working class. More recently, we can see how politics and sport cannot be separated when the English cricket team pulled out of a group match due to political unrest between Zimbabwe and England. Sport can be used to introduce or reinforce social harmony. By introducing good sporting facilities into areas that have suffered unrest, the government hopes to lure youths to use the facilities wisely in their spare time rather than be involved in anti-social behaviour. The governments Education Act of 1988 affected the provision of sport in schools. The conservative government wanted more control over the teaching of physical education in schools and produced a report called â€Å"Raising the game.†Ã‚  In reality, sport needs politics as much as politics needs sport. For example, the government can provide finance and locations to stage major sporting events such as the Olympics and the World Cup. In return, sporting teams who perform well promote a country to the rest of the world, and raises national pride. All beneficial to any government. Drugs have been used throughout history, since the time of the Greeks and Romans who took substances to improve their performance and so it is not a modern problem. However, drug use in modern sport has become more widespread, and is now shown to be a problem across all the sports and in both genders, at both amateur and professional levels. An increase in drug use came about through various factors such as advances in biology and medicine, the use of drugs in WW2, the development, and availability of testosterone steroids and growth hormones in the 1950’s. Weight trainers saw the potential of these drugs and used them to their own advantage and other athletes were able to see the potential of using drugs to improve their own play e.g. snooker players used beta-blockers to steady nerves.

Ellis Island essays

Ellis Island essays There is a small island on the New York Harbor that has witnessed over twelve million immigrants pass by its doors from 1892 to 1954; the golden portal is called Ellis Island. I went to see this museum on Wednesday, November 26, 2004 and I loved it. As soon as I walked in the Museum I felt as if I had walked into another time, the foyer is huge and I tried to imagine myself as an immigrant seeing all this for the first time and it was intimidating. People came from many lands; there were Bantu, Chinese, Germans, Irish, Italians, Jews, Mexicans, Palestinians, Poles, Russians, Vietnamese, etc. Countless of Americans are descendants from these waves of immigrants. On the main floor you also the see Baggage Room that was restored to resemble the baggage from the period. When I stepped into the Registry Room I was in awe. Here was the focal point for the newcomers because they were question in the same are that I was standing in. This was where they were given permission to enter the lan d or denied access. Ellis Island was originally known to the Native American as Kioshk, or gull Island, because those birds were its only inhabitants. The Dutch then purchased the island and called it Little Oyster Island because of the delectable oysters found in its bay. The Island was then referred to as Gibbet Island because they would hang criminals on gibbets or gallows trees. Then Samuel Ellis was given ownership about the time of the American Revolution, he died in 1794 and in that same year the city began to fear British attacks so they built a defense on Ellis Island. I was briefly talking to a tour guide and she informed me that to the immigrants Ellis Island looked like a gracious haven on the outside but on the inside it was a place of cruelty and corruption. Newcomers were sold tickets at inflated prices and the seller would then pocket the money, pretty young girls were given passes by conductors on...

Analysing Sunnis And Shiites Split Religion Essay Essays

Analysing Sunnis And Shiites Split Religion Essay Essays Analysing Sunnis And Shiites Split Religion Essay Paper Analysing Sunnis And Shiites Split Religion Essay Paper The difference between Sunni and Shia religious orders of Islam are non to the mammoth proportions as most Western literature assume. It is true that there are minor fluctuations in the manner they take their several spiritual caputs and attribute significance to the history of the household of Muhammad s, nevertheless, cultural and political differences hold the most dissentious power over the spiritual forces. It is hence important to observe that both religious orders believe and put accent in the Five Pillars of Islam, believe in and read same Holy Quran, and moreover see each other Muslims. The five pillars that form the nucleus of their religious holiness are Testimony of religion ( Kalima ) , Prayer ( Salat ) , Almsgiving ( Zakat ) , Fasting ( Sawm ) , Pilgrimage ( Hajj ) ( Huda, 2010 ) . The split between the Sunnis and Shia can be traced back to the decease of the Prophet Muhammad, and the quandary of the replacement of Muhammad as the leader of the Muslim state. Prophet Muhammad died in the eventide of June 8, 632 A.D. ( the twelfth of Rabi al-Away ) at the age of 63. There after, the Sunni Muslims were in understanding with the base taken by most of the Prophet s comrades that the new caput should be chosen from among those deemed competent of the occupation. This is the place that was adopted and implemented. The Prophet Muhammad s close familiarity and counsellor, Abu Bark, accordingly became the first Caliph of the Islamic state. It is deserving observing that the word Sunni is an Arabic word significance one who follows the traditions of the Prophet. Contrary to the Sunni belief over the sequence, some Muslims hold the thought that leading should hold been from the Prophet s ain household, handed over to those specifically appointed by him, or amid Imams chosen by God Himself. These were the Shia Muslims. They believed that after the decease of Prophet Muhammad, leading ought to hold been passed on straight to his cousin/son-in-law, Ali. Since those historical old ages, Shia Muslims have non acknowledged the power and authorization of elective leaders. The Shia Muslims alternatively opted to acknowledge and obey the Imams they believed were chosen by the Prophet Muhammad or by God Himself. The word Shia is an Arabic word for a group or supportive party of people. It is short signifier of Shia-t-Ali, or the Party of Ali. Shias are besides referred to as followings of Ahl-al-Bayt or Peoples of the Household ( of the Prophet ) ( Huda ) . Majority of the Muslims are the Sunni Muslims at 85 % of all the Muslims allover the universe. A touchable figure of Shia Muslims are found in Iraq and Iran, with some big minority communities in Syria, Yemen, Lebanon, Bahrain etc. Having looked at the brief history of the split of the two religious orders and the grounds behind the split, it is cardinal hence, to look at the differences in spiritual belief s, leading, texts, and any other that may be. From the historical differences in political leading, some religious life facets were accordingly changed and since diverge between the two groups. However, as note hitherto, the Shia and Sunni Muslims clasp in common the cardinal articles of Islamic belief and are brethren in the Islam religion. As a affair of fact, seldom or neer at all will a Muslim identify themselves as Shia or Sunni Muslim but instead as Muslim ( Austine Cline ) . Shia Muslims believe that the Imam is of course impeccant since his authorization comes straight from God. From this, the Shia Muslims revere and adore the Imams as saints and strive to execute pilgrims journeies for Godhead intercession to their shrines and graves. Countering this is the Sunni Muslim belief that there is no foundation in Islam for a familial advantaged class or rank of spiritual leaders. They hence have no topographic point for the pilgrims journey to the saint s shrines. Sunni Muslims argue that control of the community is non familial or a birthright, but a trust that must be earned and hence can be given or taken away by the people themselves. Another difference comes in the holiness of spiritual texts. Shia Muslims have some bitterness to some of the coevalss of the Prophet Muhammad. This sprouts from their bases and workss in the historical old ages of strife about leading among the Muslim nations. It is said that Abu Bakr, Umar, Aisha, etc ( Sunnis ) narrated much about the Prophet Muhammad s life and religious brushs, pattern and journey. The Shia Muslims reject these Hadith do non take them as a footing for their spiritual patterns. This consequently informs divergency in spiritual pattern between the Sunnis and Shias. The differences concern facets of spiritual life: supplication, fasting, pilgrims journey, and so on and so forth. For case Shiites can distill the five day-to-day supplications into 3 or 4 yet Sunnis do nt, Shiites might pay their alms ( Zakat ) straight to the hapless, yet Sunnis wage to the province. Shiites besides promotes a probationary matrimony ( muttah ) for work forces going far from place whi le Sunnis do nt impute to this ( Sunnis vs. Shiites ) . The Shias place their brow onto apiece of natural stuff while praying ( clay tablet, dirt or sand from Karbala ( where Imam Hussain was martyred ) , instead than onto a supplication mat. The Sunnis nevertheless recommend that one should non bow down on a natural surface. Shias hold their custodies at their sides while praying while Sunnis on the other side their arms-right over left- and clasp their custodies, though either is acceptable. Religious Shia adult females black like the male spiritual leaders. Conventional Sunni adult females cover around the margin of the face with the hijab but merely to below their mentum such that the mentum can demo in portion while the Shia adult females will cover the margin of the face and the mentum wholly. Shias more frequently than non deduce their name from the name or rubrics of saints. They frequently draw their line of descent from to Ali and Fatimah. The three Sects of Shiites Although, through history there were several subdivisions of Shia Muslims, presently merely three are prevailing. The Ashariyyah, deeply called the Twelvers, the Ismaili and the Zaidi. Ashariyyah or Twelvers as the disciples are called believe in the 12 divinely ordained leaders, known as the Twelve Imams. These were the replacements of Prophet Muhammad and were religious and political leaders. On mean 85 % of Shia are Twelvers. Ismaili is the 2nd largest religious order of the Shia Islam after the Twelvers. They derive their name from their credence of Ismail ibn Jafar as the divinely-appointed religious replacement to Jafar as-sadiq, they differ from the Twelvers, who accept Musa al-Kizim, the younger brother of Ismail, as the proper Imam. Zaidi are followings of the Zaidi fiqh and they identify with the first four of the Twelve Imams but they accept Zayd ibn Ali as their Fifth Imam, in topographic point of his brother Muhammad al-Baqir. After Zayd ibn Ali, the Zaidi acknowledge other posterities of Hasan ibn Ali or Husayn ibn Ali to be Imams. Among the well known Zaidi Imams are Yahya ibn Zayd, Muhammad al Nafs az-Zakiyah and Ibrahim ibn Abdullah.

A History of Synthetic Grass

A History of Synthetic Grass AstroTurf is a brand of artificial turf or synthetic grass. James Faria and Robert Wright of Monsanto Industries co-invented Astroturf. A patent for astroturf was filed for on December 25, 1965, and issued by the USPTO on July 25, 1967. The Evolution of Astroturf During the 50s and 60s, the Ford Foundation was studying ways to improve the physical fitness of young people. At the same time, the Chemstrand Company, a subsidiary of Monsanto Industries, were developing new synthetic fibers for use as tough carpeting. Chemstrand was encouraged to try to make the perfect urban sports surface for schools by the Ford Foundation. From 1962 to 1966, Chemstrand worked on creating new sports surfaces. The surfaces were tested for foot traction and cushioning, weather drainage, flammability and wear resistance. Chemgrass In 1964, the Creative Products Group installed a synthetic turf called Chemgrass at the Moses Brown School in Providence Rhode Island. This was the first large-scale installation of synthetic turf. In 1965, Judge Roy Hofheinz built the AstroDome in Houston, Texas. Hofheinz consulted with Monsanto about replacing the natural grass with a new synthetic playing surface. The First Astroturf In 1966, the Houston Astros baseball season begins on a Chemgrass surface now renamed Astroturf at the AstroDome. Supposedly it was renamed AstroTurf by one John A. Wortmann. The same year, the Houston Oilers AFL football season began on more than 125,000 square feet of removable Astroturf at the AstroDome. The next year, Indiana State University Stadium, in Terre Haute, Indiana became the first outdoor stadium installed with Astroturf. Astroturf Patented In 1967, Astroturf was patented (U.S. patent #3332828 see photos right). The patent for a monofilament ribbon file product was issued to inventors Wright and Faria, of Monsanto Industries. In 1986, Astroturf Industries, Inc. was formed and sold in 1994 to Southwest Recreational Industries. Former Astroturf Competitors All are no longer available. The name astroturf is a registered trademark, however, it is sometimes used incorrectly as a generic description for all artificial turf. Below are the names of a few astroturf competitors, all are no longer in business. Tartan Turf, PolyTurf, SuperTurf, WycoTurf, DurraTurf, Gras, Lectron, PoliGras, All-Pro, Cam Turf, Instant Turf, Stadia Tur, Omniturf, Toray, Unitika, Kureha, KonyGreen, Grass Sport, ClubTurf, Desso, MasterTurf, DLW

Marketing@ psychology Essay Example | Topics and Well Written Essays - 1000 words

Marketing@ psychology - Essay Example The situation presents great market potential which is yet to be fully exploited. Consumers ought to have an easy time when looking out for information in addition to wise decision making as regards to online shopping. There are quite a number of online shops on the internet. This scenario presents varying alternatives for the consumer to choose from. Furthermore, the internet provides numerous levels of information control over the same medium. The authors have therefore developed this study with an aim to examine this particular characteristic relative to the consumers’ ability to make wise decisions when shopping online. A relevant hypothesis in this case is that the level of information control ought to be in tandem with the level of motivation in order to enhance the quality of online consumers’ decisions. A common observation has always been that consumers who are highly motivated tend to look up for relevant information. Consequently, the higher the degree of inf ormation control, the higher the chances of proper decision making by consumers. On the other hand, consumers who are lowly motivated are not willing to search for information. The authors through the study have employed an experimental type of methodology. A total of 171 participants took part in the experiment voluntarily. At the end of the day, the results revealed that consumers who are highly motivated tend to make better decisions on condition that information control is maintained at high levels. The results also revealed that low-motivation consumers made better decisions relative to low levels of information control as compared to high levels of information control. In conclusion, the results reveal great support for the study’s hypothesis. 2. Schuldt, J.P., and Koonrath, S.H. (2012). The Right Angle: Visual Portrayal of Products Affects Observers’ Impressions of Owners. Psychology and Marketing, 29(10), 705-711. Schuldt and Koonrath (2012) assert that the obs ervers’ impression of product owners have for a long time been influenced by consumer products. Advertisements play a vital role with regard to portraying the image of a product. Consumers are known to make their purchase decisions on the basis of advertisements. It follows that a consumer will be attracted to a more appealing advertisement thus his/her decision to purchase the product or not. However, the angle of visually portraying the products in advertisement may be overlooked. The authors base their study on the hypothesis that portraying a similar product from different points of view can result into various associations as regards color impressions of the owner and product in analogous ways. The authors have also drawn lessons from the first study which indicated how Sport Utility Vehicles (SUV) were rated ahead of sedans on the basis of their power related traits. The SUV can be termed as a dominant and powerful type of automobile. Such associations work to influence the impressions on the owners of the products. In this case, a person who owns an SUV has a higher status as compared to another who owns a sedan as much as the two are relatively costly commodities. In other words, the society closely associates with the SUV owner thus easily respects the owner. This suggests that visual portrayal goes beyond product evaluation such that more specific impressions relating to their respective owners. Lastly, primed traits usually affect impressions as long as they are

Persuasive speech; Motivated sequence Essay Example | Topics and Well Written Essays - 500 words

Persuasive speech; Motivated sequence - Essay Example With countries like Angola, Burundi, Lesotho, Mozambique, Malawi, Zambia and many others always experiencing perennial food shortages caused by different factors. Some of these factors include prolonged conflict, drought, poor governance and over dependence on cash crops. According to Catherine Bragg the United Nations deputy humanitarian chief, in Zimbabwe alone 1.6 million people require food aid. Across other eight African countries 5.5 million people are in need of food aid. She notes that this figures show an increase of 40% percent in terms of food shortage compared to the previous year 2011. This is a sign that the problem of food shortage is getting worse despite the increased campaign and aid to Africa. On Global Hunger Index sub Saharan Africa continue to face the highest level of hunger, Burundi leading among these countries with an index of 79 with Eritrea and Haiti following closely. Many farmers across Africa are forced to sell their possession and livestock to buy food. As already assumed this can only be a temporary measure (Otieno, 56). There is danger of severe hunger or starvation endangering, the elderly, children, pregnant and nursing mothers. This in return demands for a quick but lasting solution. The best solution is the promotion of a â€Å"Green economy† across Africa and other areas experiencing perennial food shortages. This will help in planning for the future and managing the present risks of food shortages (Collins, 30). It involves investing in small scale food producers, protecting the rights of their lands, natural resources and finally giving them support to cope with changing climate and other shocks that they may encounter. Green economy provides the solution needed to tackle food shortage by encompassing income generation, sustainable value chains and food security working on the ecosystem to support agriculture (John, 23). The food production practice of green economy is a program

Case Study Counselor Recommendation Example | Topics and Well Written Essays - 750 words

Counselor Recommendation - Case Study Example According to their comments, I predict future conflicts and misunderstanding among them and the parents will find a hard time to make the children live together amicably. The positive thing that is evident in the new family is that every family member is optimistic that everything will go well and the family will be strong. They all have accepted to give it a chance and see whether the new family overcomes the future challenges and difficulties (Knox & Schacht, 2013). The things that the family will need to improve on include; playing ones role and averting conflicts. They should not be worried on the challenges that will come, but find credible ways of solving the tribulations that might arise. In utilizing the lessons learnt from the case study, terminal course objectives and threaded discussions in the family, it is significant to note that innumerable couples prefer cohabitation to marriage. This is because of the economic and emotional trauma from the preceding divorce, which af fects them mentally. It is established that parents given custody of the children by the family court are the ones involved in remarriage (Knox & Schacht, 2013). These parents always lack moral support and face economical impenetrability; hence, they always look for someone or a place to comfort. In this case, the family has to understand and accept the common argument that states that a stepparent will never be as good as a real parent. Hence, the Rose and Jason have to understand that in stepfamilies, the issues of biological parent will always be somewhere in the picture. For this reason, the parents have to teach the kids to accept the change and learn to be corrected and accept them as... In utilizing the lessons learnt from the case study, terminal course objectives and threaded discussions in the family, it is significant to note that innumerable couples prefer cohabitation to marriage. This is because of the economic and emotional trauma from the preceding divorce, which affects them mentally. It is established that parents given custody of the children by the family court are the ones involved in remarriage. These parents always lack moral support and face economical impenetrability; hence, they always look for someone or a place to comfort. In this case, the family has to understand and accept the common argument that states that a stepparent will never be as good as a real parent. Hence, the Rose and Jason have to understand that in stepfamilies, the issues of biological parent will always be somewhere in the picture. For this reason, the parents have to teach the kids to accept the change and learn to be corrected and accept them as parents. They have to accept correction by their stepparent and listen to his/her advice before making any judgments.

The gender communication connection Essay Example | Topics and Well Written Essays - 1250 words

The gender communication connection - Essay Example Even though men and women can fell in love as they enter into a relationship, there will always be a difference between the two sexes which could result to relationship and miscommunication problems. As a way of expressing love with the opposite sex and/or the individual reactions when people undergo emotional, physical, and mental stress, Men and women in general are using different conversation style. Because of the differences in the use of communication techniques, a person can unintentionally send a wrong signal to their counterparts. To enable the readers to fully understand the differences between the two sexes, Gray (1992) decided to use metaphor as a way to simplify the identification of conflicts that may occur between a man and a woman. After having analyzed and identified the major differences between both gender such that men prefers to hide in a cave while women talk when both sexes undergo major life problems aside from the diferent communication styles used by men and women among others which are presented in chapters 1 – 8 (pp. 1 – 143), the author provided the readers with some recommended solutions on how to enable men understand women more and vice versa on chapters 9 – 13 (pp. 165 – 307). I strongly agree that there is a huge difference between the way men and women communicate with one another or how they perceive things in general. However, the use of metaphor concept such as describing ‘men from Mars and women from Venus’ can mislead some of the readers in terms of its being able to capture the real essence of the topic. For example: With regards to the issue of giving comfort, men and women cannot be literally classified as someone from Mars and Venus since both men and women can be comforted when a person listens to him/her talk, showing sympathy when necessary, and/or when receiving some advice from other people given that

Asymmetric or Symmetric Encryption Essay Example | Topics and Well Written Essays - 500 words

Asymmetric or Symmetric Encryption - Essay Example Unprotected data could be accessed unscrupulously to fetch devastating consequences for any organization. Protection of data is mediated by various algorithms meant to encrypt the information (Symmetric and asymmetric cryptography overview). Asymmetric encryption or public key encryption involves two set of keys one is public key for encryption and another key for decryption, a private key. On the other hand symmetric encryption encompass a secret key that is applicable to encrypt plus to decrypt the information. It is a private single key common to both the receiver and the sender to decipher the information. It is essential that the key is kept covertly and sturdily and should be shared between two parties only. It gains convenience over asymmetric encryption process because of its ease and rapidity in operation but becomes cumbersome if the key is to be shared between more than two parties. Public key can be utilized by individuals as well as for business, where the trader seizes the private key and all the clients have access to the public key, as exploited by Lotus and Microsoft (Conventional versus Key Exchange Encryption).

Summary of text reading week 3 Essay Example | Topics and Well Written Essays - 750 words

Summary of text reading week 3 - Essay Example Immanence and transcendence are concepts that cross various attributes or perfections of God, where two such attributes are goodness and greatness. Immanence is God’s presence and activity within nature, human nature, and history (Erickson p 329). Transcendence is God’s separation from and independence of nature and humanity (Erickson p 338). To over-emphasize immanence would lead to a concept of loss of an active God, or pantheism, they believe God could not have existed before the natural order. To over-emphasize transcendence could lead to deism, where God has no role in humanity. To catalog all the perfections of God would be impossible because, God is above total understanding. Soren Kiekegaard’s view stated in Erickson’s text on page 341: â€Å"God and humans are of a different kind, we cannot reach God by adding more information or works God is God.† However, Ryrie does name a few of God’s perfections in his text. God’s greatness can be seen in His creation; also His greatness is seen in the resurrection of Christ Jesus from the dead. The word omnipotence describes God’s greatness. Omnipotence does not mean that God could always do anything against His nature, for instance God could never sin, lie or deny Himself. The perfection of goodness is another attribute of God. God’s goodness can be described as the ultimate source of all that is good. Swindoll describes on page 187: â€Å"the goodness of God is particularly featured in His Son Jesus who identified Himself as the good Shepherd.† (John 10:11, 14). Two of God’s perfections as described by Ryrie are eternity and infinity. Eternity as described by Ryrie is God existing backward and forward without interruption (Ryrie p 41). Infinity described by Ryrie means God is in no way limited by the universe or limits of time-space. God’s perfection of omnipresence means that God is present everywhere with His whole being at all

Asymmetric or Symmetric Encryption Essay Example | Topics and Well Written Essays - 500 words

Asymmetric or Symmetric Encryption - Essay Example Unprotected data could be accessed unscrupulously to fetch devastating consequences for any organization. Protection of data is mediated by various algorithms meant to encrypt the information (Symmetric and asymmetric cryptography overview). Asymmetric encryption or public key encryption involves two set of keys one is public key for encryption and another key for decryption, a private key. On the other hand symmetric encryption encompass a secret key that is applicable to encrypt plus to decrypt the information. It is a private single key common to both the receiver and the sender to decipher the information. It is essential that the key is kept covertly and sturdily and should be shared between two parties only. It gains convenience over asymmetric encryption process because of its ease and rapidity in operation but becomes cumbersome if the key is to be shared between more than two parties. Public key can be utilized by individuals as well as for business, where the trader seizes the private key and all the clients have access to the public key, as exploited by Lotus and Microsoft (Conventional versus Key Exchange Encryption).

Criminology-Police Brutality Essay Example | Topics and Well Written Essays - 2500 words

Criminology-Police Brutality - Essay Example ely to produce great bodily injury† and with assault â€Å"under color of authority.† This triggered massive riots in the streets of Los Angeles, now referred to as the LA Riots, and is known to be one of the worst and most destructive civil disturbances in the history of melting-pot State. More than fifty people lost their lives in the three-day frenzy of violence. The main cause of furor was the belief that the police violence was racially-motivated and the ferocity of the attack would not have happened if Rodney King were white. As unfortunate as the outcome was, the incident could be said to be a good learning tool in that it invites us to revisit the issue of police brutality and the question of whether or not such brutality by law enforcement officers made while in the line of duty actually result in effective law enforcement. And if it were so – i.e., if apprehension of criminals was actually more certain if the police engage in strong-arm tactics – is this enough reason to bend or relax human rights standards in the Constitution and in various human rights instruments? Legal systems in the civilized world – whether in civil or common law jurisdictions -- have, at least in theory, given primacy to the rights of the accused, understanding that ambiguity should be resolved in his or her favor. This, however, does not mean that one must let down his or her vigilance and stop guarding against possible infringement of constitutional guarantees by overzealous judges, particularly at a time when human rights advocacy for the accused has been made unpopular by the rising rate of crime. It used to be that the primacy of the State is the core principle of the international legal regime as it is traditionally known. This, however, has been challenged by the alarming rise of state-sponsored human rights violations that has prodded the community of nations to recognize that its more pressing duty is to protect the individual from systemic and institutional

Application of Pinch Technology and Analysis

Application of Pinch Technology and Analysis INTRODUCTION: The term Pinch Technology was introduced by Linnhoff and Vredeveld to represent a new set of thermodynamically based methods that guarantee optimum energy requirements in design of heat exchanger networks. The application of Pinch technology to study industrial process is called Pinch Analysis. Applying first and second Laws of thermodynamics is essential in Pinch Analysis method. The first law of thermodynamics enables us to use the energy equations in order to calculate the enthalpy change in the streams passing through heat exchangers and the second law decides the direction of heat flow because according to second law heat may only flow in the direction from hot to cold regions but there conditions in heat transfer in heat exchanger like: 1) No temperature crossover should be done: since in a heat exchanger, a hot stream cant be cool down below the cold stream inlet temperature nor the cold stream can be heated up above the hot stream temperature. 2) In reality the hot stream can be cooled down to a temperature defined by the temperature approach of the heat exchanger. The temperature approach is the minimum allowable temperature difference (DTmin) in the stream temperature profiles. The temperature level at which DTmin is observed in the process is referred to as pinch point. Pinch Analysis There are 8 steps in pinch analysis which are: Steps of Pinch Analysis Identification of the Hot, Cold and Utility Streams in the Process Thermal Data Extraction for Process Utility Streams Selection of Initial DTmin value Construction of Composite Curves and Grand Composite Curve Estimation of Minimum Energy Cost Targets Estimation of Heat Exchanger Network ( HEN ) Capital Cost Targets Estimation of Optimum DTmin Value by Energy-Capital Trade Off Design of Heat Exchanger Network 1. Identification of the Hot, Cold and Utility Streams in the Process * Hot Streams: Hot streams that are required to be cooled down. * Cold Streams: Cold streams that are required to be heated up. * Utility Streams are used to heat or cool process streams, when heat exchange between process streams is not practical or economic. 2. Thermal Data Extraction for Process Utility Streams For each hot, cold and utility stream identified, the following thermal data is extracted: * Supply temperature (TS oC) : the temperature at which the stream is available. * Target temperature (TT oC) : the temperature the stream must be taken to. * Heat capacity flow rate (CP kW/ oC) : the product of flow rate (m) in kg/sec and specific heat (Cp kJ/kg 0C). CP = m x Cp * Enthalpy Change (dH) associated with a stream passing through the exchanger is given by the First Law of Thermodynamics: First Law energy equation: d H = Q  ± W In a heat exchanger, no mechanical work is being performed: W = 0 (zero) The above equation simplifies to: d H = Q, where Q represents the heat supply or demand associated with the stream. It is given by the relationship: Q= CP x (TS TT). Enthalpy Change, dH = CP x (TS TT) 3. Selection of Initial DTmin value As discussed before and according to second law of thermodynamics no temperature crossover can be done. Thus the temperature of the hot and cold streams at any point in the exchanger must always have a minimum temperature difference (DTmin). In mathematical terms, at any point in the exchanger Hot stream Temp. ( TH ) ( TC ) Cold stream Temp. >= DTmin For a given value of Q, if smaller values of DTmin are chosen, the area requirements rise. If a higher value of DTmin is selected the heat exchange between the exchangers will decrease and the use of utilities will increase. Thus, the selection of DTmin value has an imprtants and significant implications for both capital and energy costs. This table shows a typical DTmin of some industrial processes: No Industrial Sector Experience DTmin Values 1 Oil Refining 20-40 °C 2 Petrochemical 10-20 °C 3 Chemical 10-20 °C 4 Low Temperature Processes 3-5 °C 4. Construction of Composite Curves and Grand Composite Curve * COMPOSITE CURVES: Composite curves consist of temperature (T) enthalpy (H) profiles of heat availability in the process (the hot composite curve) and heat demands in the process (the cold composite curve) together in a graphical representation. To construct the composite curve, a stream with a constant heat capacity (CP) is represented on a T H diagram by a straight line running from stream supply temperature to stream target temperature. When there are a number of hot and cold streams, the construction of hot and cold composite curves simply involves the addition of the enthalpy changes of the streams in the respective temperature intervals. For heat exchange to occur, the hot stream cooling curve must lie above the cold stream-heating curve. This point of minimum temperature difference represents a bottleneck in heat recovery and is commonly referred to as the Pinch which is DTmin. Increasing the DTmin value results in shifting the curves horizontally apart resulting in lower process to process heat exchange and higher utility requirements. In summary, the composite curves provide overall energy targets but do not clearly indicate how much energy must be supplied by different utility levels. The utility mix is determined by the Grand Composite Curve. GRAND COMPOSITE CURVE (GCC): In selecting utilities to be used, determining utility temperatures, and deciding on utility requirements the Composite curve doesnt provide so much information, thats why Grand Composite Curve (GCC) is used. The GCC (Figure 3) shows the variation of heat supply and demand within the process.Using this diagramthe designer canfind which utilities are to be used. The aim is to maximize the use of the cheaper utility levels and minimize the use of the expensive utility levels. Low-pressure steam and cooling water are preferred instead of high-pressure steam and refrigeration, respectively. To construct GCC the information required comes directly from the Problem Table Algorithm. The method involves shifting (along the temperature [Y] axis) of the hot composite curve down by  ½ DTmin and that of cold composite curve up by  ½ DTmin. The vertical axis on the shifted composite curves shows processinterval temperature. In other words, the curves are shifted by subtracting part of the allowable temperature approach from the hot stream temperatures and adding the remaining part of the allowable temperature approach to the cold stream temperatures. The result is a scale based upon process temperature having an allowance for temperature approach (DTmin). The Grand Composite Curve is then constructed from the enthalpy (horizontal) differences between the shifted composite curves at different temperatures. On the GCC, the horizontal distance separating the curve from the vertical axis at the top of the temperature scale shows the overall hot utility consumption of t he process. The utility can be divided into many temperatures. The GCC indicates that we can supply the hot utility over two temperature levels TH1 (HP steam) and TH2 (LP steam). Recall that, when placing utilities in the GCC, intervals, and not actual utility temperatures, should be used. The total minimum hot utility requirement remains the same: QHmin = H1 (HP steam) + H2 (LP steam). Similarly, QCmin = C1 (Refrigerant) +C2 (CW). The points TH2 and TC2 where the H2 and C2 levels touch the grand composite curve are called the Utility Pinches. The shaded green pockets represent the process-to-process heat exchange. 5. Estimation of Minimum Energy Cost Targets Once the DTmin is chosen, minimum hot and cold utility requirements can be evaluated from the composite curves. If the unit cost of each utility is known, the total energy cost can be calculated using the energy equation given below. 6. Estimation of Heat Exchanger Network (HEN) Capital Cost Targets The capital cost of a heat exchanger network is dependent upon three factors: 1. The number of exchangers. 2. The overall network area. 3. The distribution of area between the exchangers. * AREA TARGETING: To calculate the HEN minimum total area Amin ,divide the composite curve into a set of adjoining enthalpy intervals such that within each interval, the hot and cold composite curves do not change slope. The total area of the HEN (Amin) is given by the formula below, where i denotes the ith enthalpy and interval j denotes the jth stream and dTLM denotes LMTD in the ith interval. NUMBER OF UNITS TARGETING: For the minimum number of heat exchanger units (Nmin) required for MER (minimum energy requirement or maximum energy recovery). The minimum number of units (NminMER) is the sum of the targets evaluated both above and below the pinch separately. NminMER=[Nh+Nc+Nu-1]AP +[Nh+Nc+Nu-1]BP Where : Nh = Number of hot streams Nc=Number of cold streams Nu = Number of utility streams AP / BP : Above / Below Pinch HEN TOTAL CAPITAL COST TARGETING: HEN capital cost (CHEN) is the capital cost is annualized using an annualization factor that takes into account interest payments on borrowed capital. The equation used for calculating the total capital cost and exchanger cost law is given below. C($) HEN=[Nmin{a+b(Amin/Nmin)c}]AP +[Nmin{a+b(Amin/Nmin)c}]BP Where a, b, and c are constants in exchanger cost law For the Exchanger Cost Equation shown above, typical values for a carbon steel shell and tube exchanger would be a = 16,000, b = 3,200, and c = 0.7. 7. Estimation of Optimum DTmin Value by Energy-Capital Trade Off To select an optimum DTmin value, plot the total annual cost which is the sum of total annual energy and capital cost versus values of DTmin. After plotting three important key features can be concluede: 1. If DTmin increases, the energy costs will increase but capital costs will decrease. 2. If DTmin decreases,t he energy costs will decrease but capital costs will increase. 3. Theoptimum DTmin is where the total annual cost of energy and capital costs is minimized. 8. Design of Heat Exchanger Network In designing the heat exchanger network it is essential to know which hot stream match which cold stream. Every match brings one stream to it target temperature. As mentioned before the pinch point divides the network into two separate regions, and each region is designed separeatley.When the heat recovery is maximized the remaining thermal needs must be supplied by the utilities. The graphical method of representing flow streams and heat recovery matches is called a grid diagram . All the cold (blue lines) and hot (red line) streams are represented by horizontal lines. The entrance and exit temperatures are shown at either end. The vertical line in the middle represents the pinch temperature. The circles represent heat exchangers. Unconnected circles represent exchangers using utility heating and cooling. To design the network and construct the grid diagram we use the CP Inequality Rule which states that the heat capacity flow-rate (CP) of the stream leaving the pinch needs to be greater than the CP of stream approaching the pinch, or CPout à ¢Ã¢â‚¬ °Ã‚ ¥ CPin So above the pinch: CPhot à ¢Ã¢â‚¬ °Ã‚ ¤ CPcold And Below the pinch: CPhot à ¢Ã¢â‚¬ °Ã‚ ¥ CPcold After making all the possible matches above and under the pinch separately, the two designs are then brought together and usually refined to further minimize the capital cost. After the network has been designed according to the pinch rules, it can be further subjected to energy optimization.

Alzheimer’s Disease Essay -- Alzheimers Disease Essays

Alzheimer’s Disease Alzheimer’s disease is a progressive condition where the neurons degenerate in the brain, while the brain substance shrinks in volume. Alzheimer’s is also the number one cause of dementia. When it was first noticed, Alzheimer’s was thought to be a pre-senile disease, but now it is known to be responsible for seventy-five percent of the dementia cases in people over sixty-five years of age. Alzheimer’s disease usually causes several years of personal and intellectual decline until death. Because there is an increasing number of elderly citizens in the United States, research into the causes and possible cures for the disease is on the rise (1). Several theories have been made concerning factors that may cause the condition; however, the cause remains unknown. Some suggest that it may be caused by some type of chronic infection or from exposure to a metal that may be toxic, such as aluminum (1). This line of belief originated from high levels of aluminum deposits being found in Alzheimer’s brain lesions (2). It is also known that people with Alzheimer’s have reduced levels of brain chemicals, such as acetylcholine (1). Additionally, people with Down’s Syndrome are more likely to acquire this dementia, with about fifteen percent of Alzheimer’s patients showing a family history of this disease. This leads many scientists to believe that there is a genetic link to the disease. When twins have been studied, a high agreement rate has been found for the disease. Furthermore, there is sometimes a very dominant pattern of inheritance of this disease, where a person has a fifty percent chance of acquiring it if either parent has Alzheimer’s (autosomal dominant transmission) (1,2). It is rare to acquire Alzhei... ...al and family study of 22 twin pairs. Neurology, 1987, 37, 359-3B3. 4. Thomas, C. L. Alzheimer’s Disease. Taber’s Cyclopedic Medical Dictionary, 15th ea., 1985, 61. 5. Murray, R. K., Cranner, D. K., Hayes, P. A. and Rodwell, V. W. Deposition of Amyloid Beta Protein is Involved in the Causation of Alzheimer’s Disease. Harper’s Biochemistry, 23rd ed., 1993, 750-752. 6. Miyakskawa, T., Katsuragi, S., Watanabe, K., Shimoji, A. and Ikouchi, Y. Ultrastructure Studies of Amyloid Fibrils and Senile Plaques in the Human Brain,1986,70: 202-208. 7. Frazier, S. H. American Psychiatry Glossary, 5th. ed., 1988, 11; 50: 153. 8. Cohen, C. D. Useful Information on Alzheimer’s Disease. Department of Health and Human Services, 1990, 5-7. 9. Rosenberg, R. N. A Causal Role for Amyloid in Alzheimer’s Disease: The end of the beginning. Neurology, 1993, 43:851-854.

The Importance of Misunderstanding in Invisible Man by Ralph Ellison Es

The Importance of Misunderstanding in Invisible Man by Ralph Ellison    In Ralph Ellison's novel Invisible Man, the main character is faced with challenges that he must overcome to survive. Most of the challenges he faces are straightforward; however, he ends up losing to his surroundings. When he makes a speech to calm a disorderly group, he ends up unwittingly naming himself their leader, thus, changing a slightly rowdy group into a mob primed for racial rioting. How can someone's speech be manipulated into having a meaning the complete opposite of the original intent? The Invisible Man's audience decides that they are only willing to listen to a speaker presenting what they want to hear. Due to a handicap of inexperience in public speaking, his effort to calm the crowd is used by the crowd, to forcefully name him the leading figure of an unreasonable mob. While walking down a New York street, the protagonist bears witness to the eviction of an elderly black couple from their home. While a Marshal conducts his job of ordering trusties to pile the couple's belongings on the sidewalk, a crowd gathers and watches in sympathetic disbelief. The Invisible Man becomes mixed in with the crowd and feels that the older couple is much like his own mother and father because they too are hard working and honest people. Soon after his realization, the woman being evicted becomes angry over the fact that she is unable to pray on the floor of her home. When she and her husband try to run past a defending trustee, the woman ends up falling backwards down her steps, which causes the spectators to become enraged. At this point, the Invisible Man becomes the center of attention when he rushes to the steps and makes a speech. His intentions... ...ed judgment and inexperience, he is unable to carry though with his original intentions and give rational judgment to the crowd. The misunderstandings that happen at the eviction shape the Invisible Man's future, causing a milestone in his life to be covered without even giving the least amount of effort. Irving Howe was right about stumbling to individuality; the Invisible Man's future is shaped by the wishful thinking of other people. Outcomes would have been vastly different had purposes been straightforward, actions been true, and emotions been clear; however, had conditions been better, the Invisible Man might have simply prompted serenity, or been the victim of a crowd turning against their leader. Works Cited: Ellison, Ralph W. Invisible Man. New York: Vintage International, 1952. Howe, Irving. "A Negro in America." The Nation 10 May 1952:454.

Motivation by Job Design

Most research in job design suggests taking a look at the aspect of job structure. This structure tells us how these elements in a job are organized can act to increase or decrease effort. When I took a look at the Job Characteristics Model (JCM) it describes five core job dimensions that managers should look into to increase motivation within employees. I have heard employees say â€Å"I only come to work for this easy check, there is nothing to do here but eat, sleep and the most work if any is when a resident decides to act out.I wondered about those statements and ask myself ‘ Do they like their job, do they want to be here, and most of all are they committed or can they become committed? This is why I thought, Motivating by Job Design: The Job Characteristics Model was interesting. The dimensions are as follow, Skill variety, having enough activities in a job â€Å"so the worker can use a number of different skills and talent† (Robbins ; Judge, 2011, â€Å"Motivat ion by Job Design: The Job Characteristics Model†)†¦Task identity, how much of the â€Å"job requires completion of a whole and identifiable piece of work† (Robbins ; Judge, 2011, â€Å"Motivation by Job Design: The Job Characteristics Model†) meaning that if your job requires doing one or two activities it may score low on the model and may not become experienced, meaningfulness at work. They also my score low on internal work motivation. Task significance is another element in job structure was jobs should be designed to have an impact on employee’s lives or work with other people.Autonomy is an important connection also to job structure because an employee which has no freedom to be independent and discrete in scheduling the work and carry it out will score low on the JCM. The one most important element in job design is feedback, it not only lower absenteeism and turnover but the psychological states of mind of the employee and employer scores high on the â€Å"knowledge of the actual results of the work activities† (Robbins ; Judge, 2011, â€Å"Motivation by Job Design: The Job Characteristics Model†).Scoring high on the five dimensions is critical to the psychological states, resulting in experienced meaningfulness of the work and personal and workout comes are high also such as â€Å"high internal work motivation, quality work performance, satisfaction with the work, and low absenteeism and turnover† (Robbins ; Judge, 2011, â€Å"Motivation by Job Design: The Job Characteristics Model†). Depending on the feedback, employee's growth may need strengthening. Reference Robbins, S. P. , & Judge, T. A. (2011). Motivation: From Concepts to Applications  (14th ed. ). Retrieved from The University of Phoenix eBook Collection database.

Dabur India Limited

Pillai’s Institute of Management Studies and Research Project Report On â€Å"Dabur India Limited† Submitted To: Prof. Momita mam BY: 29-Rashmi Gawand 37-Priyanka Jagtap DABUR INDIA LIMITED Dabur India LimitedDabur India Ltd. is the fourth largest FMCG Company in India. Dabur deals in Health care and Personal care products. Today, Dabur has a turnover of Rs. 1899. 57 crores. The market penetration of Dabur is of about 1. 5 million retail outlets all over India with 47 C& F agents and more than 5000 distributors.Dabur India is divided into 2 major strategic business units: * Consumer Care Division * Consumer Health Division Dabur has 3 subsidiary group companies: 1. Dabur Foods 2. Dabur Nepal 3. Dabur International- Further divided into Asian Consumer Care in Bangladesh, African Consumer Care in Nigeria and Dabur Egypt. | | Dabur has 13 ultra-modern manufacturing units in:? Jammu & Kashmir ? Uttar Pradesh ? Himachal Pradesh ? Madhya Pradesh ?Rajasthan ? Uttaranch al ? West Bengal ? Silvassa ? Nepal Dabur Health CareDabur's Health  Care range brings for you a wide selection of Ayurvedic and natural products that offer complete care for varying individual needs. Our products are derived from the time-tested heritage of Ayurveda, and backed by the most modern scientific test ;amp; trials that ensure unfailing quality and safety in anything you pick. Dabur's Brands * Activ Juice * ActiveAntacid * Active Blood Purifier * Amla Flower magic * Amla Hair oil * Babool Mint Fresh Gel * Babool Toothpaste * Badam Oil * Balm Double Action * Balm Strong * Burrst * Capsico * Chyawan Junior * Chyawanprash * Chyawan Prakash * Dazzl * Glucose D * Gripe Water * Hajmola * Hajmola Candy * Hommade * Janma Ghuti * Gulabari Face Freshner * Gulabari Rose Water * Gulabari Moisturising cream * Honey * Honitus Cough Syrup * Honitus Lozenges * Lal Dant Manjan * Lal Tail * Lemoneez * Meswak Toothpaste * Odomas * Odonil * Odopic * Promise Toothpaste * Pudin Hara * Real * Red Toothpaste * Sanifresh * Shankha Pushpi * Shilajit Gold * Super Thanda Oil * Uveda 2 in 1 Moisturising cream * Uveda Clarifying Face Wash * Uveda Complete Fairness Cream * Uveda Moisturising Face Wash * Vatika Black Shine Shampoo * Vatika Conditioner * Vatika Dandruff Control * Vatika Enriched Almond * Vatika Enriched Coconut * Vatika Root Strengthening * Vatika Smooth & Silky Exports ? United Kingdom ? Egypt ? Bangladesh ? Dubai ? Nigeria ? Nepal Dabur has its offices and representatives in America, Europe, and Africa. It exports Active Pharmaceutical Ingredients to Latin America, Europe, Africa, and other Asian countries. Dabur also exports herbal products to Middle East, Far East, and several European countries. Today Dabur is marketing its products in more than 50 countries. | Dabur Herbal and AyurvedicDabur presents a range of Herbal & Ayurvedic Personal Care products, created to make you look and feel good. Bringing together the gentle touch of nature and Ayurveda 's wisdom, the range covers categories like Hair Care, Skin Care and Baby Care, and is backed by the unfailing quality stamp of Dabur. Dabur Home Care Dabur India Ltd has a portfolio of superior products that help take care of your home. The range of Home Care products have been carefully developed to ensure that your living space not only looks good, but also smells good, all day long. And more importantly, they help keep your family healthy. Odonil keeps your home fresh and smelling great.Odomos protects your family from disease causing mosquitoes while Odopic leaves your dishes clean and smelling fresh. Sanifresh Shine keeps your toilet sparkling clean and free from germs while our latest innovation Dazzl gives a mirror like shine to your floors, kitchen and glass surfaces, while keeping them germ-free. Building on a legacy of quality and experience for over 125 years, Dabur India Ltd has introduced a slew of Ayurvedic over the Counter (OTC) products, offering traditional Ayurved ic remedies in ready-to-use formats. This is part of the company’s strategy to make Ayurveda more contemporary for the modern day consumer. Dabur, with its roots in Ayurveda, has been involved in bringing this age-old science within everyone’s reach.Dabur's Consumer Healthcare business is the Company's oldest business, and today has a growing portfolio of OTC products to address a variety of problems ranging from Women's Health to Baby Care and  Cough & Cold to Rejuvenation. Ayurveda The ancient Indian system of medicine based on natural and holistic living, derives from two Sanskrit words – Ayu or life, and Veda or knowledge. This Science of Life analyses the human body through a combination of the body, mind and spirit. Originating nearly 5,000 years ago, Ayurvedic texts were researched by Dabur in its quest for natural remedies. Today, its application in modern life has been renewed through the scientific research and validation undertaken at Dabur. Rea l Active Juices ContainsReal Activ is a range of unsweetened juices that contain NO ADDED SUGAR, COLOURS OR PRESERVATIVES. Real Activ juices are made from concentrated juices. After the juice is pressed from the fruit, the water is removed to reduce transportation load. At our factories, during the manufacturing of juices/ juice blends, we add back the equivalent quantity of water. Thus, Real Activ Juices have as much juice as present in respective fruit. Real Activ Juices contain * 0% Added Sugar * No Added Colour or   Preservatives * Naturally rich in antioxidant Nutrients * Helps meet 1  serve of your 5-a-day Dabur's Real Activ range includes: Antioxidant Rich JuicesAntioxidants are substances that help protect the body by neutralizing free radicals that cause cell damage. Antioxidant Nutrients like Betacarotene ;amp; Vitamin C are known to neutralize ‘Free Radicals’ and help strengthen the immune system. * Real Activ Orange Carrot Juice is a 100% juice made from Oranges and Carrots which provide the natural goodness of antioxidants nutrients like Betacarotene ;amp; Vitamin C * Real Activ Orange Carrot 1 Glass (250ml) equals: 100% RDA of Beta-carotene* 40% RDA of Vitamin C * Real Activ Orange Juice is an ideal breakfast juice rich in antioxidant nutrient like Vitamin C Activ Orange 1 Glass(250ml) = 100% RDA of Vitamin C*Refreshing Cooler Real Activ Apple Juice * Real Activ Apple juice provides you the goodness of Apples. Apples are packed with nutrients and anti-oxidants and are Very low in sodium. * 1 Glass (250ml) of Real Activ Apple juice provides juice of 4 Apples. So pick up a pack of Real Activ Apple juice for a refreshing break   Fruit-Vegetable Delight Real Activ Mixed Fruit Spinach Cucumber Juice * Real Activ Mixed Fruit Spinach Cucumber juice is a refreshing ;amp; nutritious blend of fruits ;amp; vegetables with the goodness of 8 delicious fruits (Apple, Orange, Passion Fruit, Guava, Pineapple, Mango, Apricot ;amp; Banana) and V egetables like Spinach, Cucumber.This helps you meet a serve of fruit ;amp; vegetable * 1 Glass (250ml) of Mixed fruit Spinach Cucumber is Very Low in Sodium. As per USFDA, diets low in Sodium may reduce the risk of Hypertension or High BP Real Activ Mixed Fruit Beetroot Carrot  Juice * Real Activ Mixed Fruit Beetroot Carrot juice is a refreshing ;amp; nutritious blend of fruits ;amp; vegetables with the goodness of 8 delicious fruits (Apple, Orange, Passion Fruit, Guava, Pineapple, Mango, Apricot ;amp; Banana) and Vegetables like  Beetroot ;amp; Carrot * It also provides you 1 serve of fruit ;amp; vegetable Start your day with Real Activ Juice which is deliciously tasty ;amp; gives the natural goodness of fruits ;amp; vegetables without the burden of added sugar.No wonder, with Real Activ in your life you can Say NO to all things artificial and Stay Fit the Natural Way. Dabur Chyawanprash Dabur Chyawanprash has anti-oxidant properties ;amp; strengthens your body's internal defe nse mechanism, the immune system, thereby protecting you from everyday infections, cough, cold & stress etc. At a time when flu and viruses are everywhere, your immunity system provides the best prevention from these deadly diseases. Chyawanprash, a time-tested, age-old formulation has a number of herbs like Amla, known to be one of the best antioxidants, Giloy (Guduchi) known to have immuno modulatory properties, and has more than 40 other natural ingredients, to boost immunity. |Dabur Chyawanprash, The Health Giver * Derived from 2,500-year-old Ayurvedic formula * Totally chemical-free, natural and safe * Powerful combination of herbs and plant extracts in a base of Amla fruit pulp * Refined by Dabur to provide traditional goodness with best quality * Reinforces the immune system & helps fight disease * Trusted health provider of a majority of Indian households| Hajmola Pop a Dabur Hajmola and enjoy the chatpata flavour that stimulates your digestive power. Take it regular ly, especially after a meal. The popularity of this Ayurvedic digestive can be gauged by the fact that almost 2. 5 crore Hajmola tablets are consumed every day in India. An Ayurvedic digestive medicine, Dabur Hajmola was the first to be branded as a product.It has a mix of traditional Indian culinary herbs, spices and edible salts. Dabur Hajmola is a market leader with 60% share of the digestive tablets segment in India. Dabur Pudin Hara Dabur Pudin Hara gives quick relief from stomach ache, gas and indigestion. It is a trusted, fast-action remedy for stomach disorders. Pudin Hara is completely natural and safe. Dabur Glucose D Get a jump start on your day by filling up with the extra energy of Dabur Glucose-D. Enriched with Vitamin-D and Calcium for easy assimilation and quick replenishment of essential vitamins, minerals and body salts, Dabur Glucose is a ready source of energy to fight tiredness. It refreshes you instantly.Besides helping in quick recovery of energy lost due to f atigue, Dabur Glucose also provides essential nutrients that refresh and energizes you to fight tiredness and fatigue caused by summer heat. Extremely good for growing children and sportspersons, Dabur Glucose also helps in all-round development of kids. Dabur Honey Honey has been used for its medicinal and therapeutic value for centuries in India. Dabur India Limited saw the potential of honey beyond its remedial value, helping every household imbibe the goodness of this natural wonder liquid in their day-to-day life * Dabur Honey launched as a food product * Largest player in the branded honey market, commanding over 75% of the total share   * Recently launched in convenient, easy-to-use squezee pack * Focusing on promoting food-led usage.Dabur Vatika Black shine Shampoo Vatika Black Shine shampoo is packed with the goodness of Black Olives and Amla that help maintain the black colour of your hair and give it incredible shine. Unlike normal shampoos, Vatika Black Shine Shampoo d oes not have any harmful chemicals. Its active natural ingredients help maintain the black colour of your hair without damaging them. Dabur Vatika Smooth & Silky Shampoo Vatika Smooth & Silky Shampoo is a natural shampoo that conditions from deep within, while gently cleansing and nourishing your hair. Its offers the gentle & caring touch of nature that leave your hair soft, silky and radiant.It has the perfect balance of natural ingredients like Henna, Green Almonds and Shikakai that turn your dull & lifeless hair into smooth & silky without damaging them. Dabur Vatika Dandruff Control Vatika Dandruff Control Shampoo removes dandruff without being violent on hair. Discover non-violence, the new beauty mantra captured in Vatika Dandruff Control Shampoo range. Enriched with the goodness of nature, Vatika gently removes 100% dandruff and prevents recurrence, without causing any damage to hair. So what you get is dandruff-free, beautiful hair. That's the power of no n-violence. Dabur Vatika Conditioner Dabur now  presents a range of natural conditioners under brand Vatika.The Vatika range of conditioners is packed with active natural  ingredients that nourish your scalp and hair to ensure that your crowning glory shines with health. Dabur’s in-depth knowledge of nature ;amp; natural ingredients has helped us create a range of conditioners that offer the goodness of nature without any side-effects, and give you problem-free hair. These nourishing conditioners from nature come in two SKUs of  100ml and 200ml, and are available in two variants: Vatika Smooth ;amp; Silky Conditioner Vatika Smooth  ;amp; Silky Conditioner has active natural ingredients   like  Henna and Amla that ensure natural conditioning of hair,   and Green Almonds, which  help nourish scalp and hair. Vatika Root Strengthening ConditionerVatika Root Strengthening Conditioner is packed  with natural  ingredients like Coco Milk, which  provides conditi oning, and  Almonds that  help strengthen the hair from root to tips. Dabur Hair Oil Dabur's range of natural Hair Oils have an array of specialized products that offer you problem-free hair, making your crowning glory grow healthy, lustrous and full of life. Give hair the nourishment of Amla (Indian gooseberry) with Dabur Amla or add the magic of white flowers to your mane with Dabur Amla Flower Magic. Enrich your hair from root to tip with Vatika Enriched Coconut Hair Oil, or  up your hair's style quotient with Vatika Enriched Almond Hair Oil. Dabur Uveda 2-in-1 Moisturiser 24-Hour soft and hydrated skin that glows from within Dabur Uveda 2-in-1 Moisturiser presents an alternate way to skin moisturising.It has unique Ayuredic ingredients that help build a reservoir of moisture in the inner layers of the skin that keeps skin hydrated for 24 hours and also protects the skin from damages due to the sun's radiation. Complete Fairness Cream Fair skin that glows from within Dabur Uveda Complete Fairness Cream presents an alternate way to fairness. With unique Ayurvedic ingredients, it works on the inner layers of the skin, making it lighter, nourishing it with every use to give complete fairness that glows from within. Moisturising Face Wash Dabur Uveda Moisturising Face Wash presents an alternate way to skin cleansing. Its Ayurvedic ingredients not only help clean your skin but replenish moisture in the inner layers, giving you clean, soft skin that glows from within.

Fast Food Nation Essay

One thing that most people don’t seem to understand about fast food restaurants is the harmful and unethical practice that comes with an order of a double cheeseburger with a side order of medium fries and a drink. Eric Schlosser, the author of â€Å"Fast Food Nation: The Dark Side of the All-American Meal,† had made several negative interpretation about the functionality of fast food corporation. Such interpretation can be in relations of what a typical Marxist would complain about, such as the fact that fast food corporation tends to do whatever means possible to reach the end of making a substantial amount of profit. In â€Å"Fast Food Nations: The Dark Side of the All-American Meal,† Schlosser targeted on the unethical practices of producing profit which includes the fabrication of sediment phrases, the systematic of mass production, and the management of poor quality with emphasis of large quantity. Some of the claims that Schlosser made can be viewed similarly to the aspects of Karl Marx and his believers, the Marxists. Many Marxists can strongly support Schlosser’s claim with a Marxist interpretation of an accusation of Capitalism. Marxist is known as a group of socialist and they believes that the government’s economy should be equally shared amongst all working classes. Without a doubt, Schlosser had exposed the fact that corporations like McDonalds, Carl’s Jr, Burger King, and so forth had made great profits from exploiting the nation’s vulnerable workers who are willing to work at any cost. These vulnerable workers can be just about anyone from teenagers to first generation immigrants. All in all, Schlosser had made a strong argument to persuade the nation from supporting profit-hungry Corporation by revealing of its unethical practices that may be a convincing factor for the nation to think twice before entering another fast food restaurant. One of the many reasons why fast food restaurants are successful is because they know how to market themselves properly with small sentimental message that appeals to the community. Sentimental message might not mean much, but when families of the community are convinced that the restaurant cares about them, they will be inclined to support their business. It’s a shame that the community does not see the irony in their sentimental messages. Example of the irony would be Mcdonalds creating the Ronald McDonald House of Charity to ask customers for additional donations, in which all proceeds of that donation will help other counties hospital. The irony of this all is that fast food is also the reason why kids are unhealthy. It is also common knowledge that fast food is the leading cause of obesity and obesity can lead to various amount of health-related problem. Another reason why fast food restaurants are successful is because fast food industries target a younger audience such as children. Their techniques on children are simple, because children love collecting toys and items that relates to cartoon figures that they are familiar with. Therefore, these corporations would purchase patents and the rights to use their cartoon figure or icon on their product, which typically sells efficiently with kids. These items are not just popular amongst the children’s age group, but â€Å"many adult collectors have also bought Teenie Beanie Baby Happy Meals, kept the dolls, and threw away the food† (Schlosser 48). These cross promotions between brands has done two things; strengthens ties between fast food industries and companies and also create an irresistible addiction between collectors and the industries. Another marketing strategy that these fast food industries utilize is to slightly modify the collectible’s colors or parts to attract customers to spend a fortunate collecting a whole set of the same kind of toys. The surface of the fast food industries may be deceiving to the general public, but it certainly is not easily deceitful to the workers who dealt with jobs within a fast food industry. While the economy continues to look like steep slide, workers are becoming more willing to work at any jobs in order to financially support their family and themselves. These very same workers that work for fast food industries, are typically teenagers or first generation immigrants because fast food industries knows that these two candidates are perfect for exploitation. Also, because they are less likely to form unions, complain about conditions, and complain about long hours. Fast food industries, like most Marxist-invaded counties, know how to exploit their workers at their fullest potential. They hire the uneducated youth with the least potential to start a union. They view workers as cheap objects that they can be hired and fired at the will of their employers. Unlike a business firm, these fast food industries rarely give raises to their employees, but instead they ould motivate their workers with encouragements or compliments. Since these workers are uneducated and don’t know their rights enough to argue, they would simply respond to their employer’s encouragement or compliment with better performances. Aside from the wages, these jobs are more than often dangerous. It is not certain whether these companies have spent enough money to properly train workers to diligently use the restaurants equipment which would prevent health inc idents and work injuries. Reasons being that these companies are profit-focused. They will try to minimize their spending as much as possible to make sure that they maximize the profit. Some of these jobs are even done by illegal immigrants or anyone desperate enough for a job at a later night shift, because it’s extremely dangerous and companies do not want to risk going into law suits or paying for higher life insurances for their workers with all means to maximize their profit. Schlosser had mentioned a story about Kenny Dobbin, as an example of a worker who was a victim of such unethical offense. Kenny was an uneducated man with no literacy skills, but was tall and strong. He was hired by Monfort, a meat-packing plant company, whom took advantage of Kenny’s kindness and abused him by placing him in dangerous working condition. After sixteen years of pure dedication, Kenny was fired because of his severe injuries from work, because the company does not want to pay for a higher insurance coverage for him. Kenny was â€Å"once strong and powerfully built, he now walks with difficulty, tires easily, and feels useless as though his life were over. He is forty-six years old† (Schlosser 190). Kenny, however, is still considered to be one of the fortunate one because he is able to get his story out unlike many other victims who weren’t able to get their stories out because they are still working with the injuries that they have attained from work. Some of the reasons that explain why they don’t complain about their injuries are because they don’t want to be fired and stress the difficulties of finding another job. These are just some of the examples of the inhumanely acts that fast food industries had commit to their workers. Workers might understand the cruelty that lies within their job, but they might not know what kind of quality the management has selected for the product that they are working with. Aside from managing workers and their wages, fast food industries also manages their food supplies to ensure the greatest amount of profit. By doing so, managements of fast food industries would choose the cheapest quality of meat that’s barely edible, refrozen fries that have been made with preservatives, and also wheat from a wheat field that have been sprayed with pesticides on a regular basis. Many fast food critics, including Schlosser, argued that fast food industries are more concern about the superficial image and the smell of the product rather than the natural healthy content of the product. Schlosser had mentioned that the â€Å"Food and Drug Administration does not require flavor companies to disclose the ingredients of their addictive, so long as all the chemicals are considered by the agency to be generally regarded as safe,† which means that the government had betrayed the consumers and had gave fast food industries the additional power to make substantial amount of profit. Most fast food restaurant took advantage of the governments’ lack of responsibility and would spend as little as possible on meat. This course of action might be good for business, but it is absolutely terrible for the consumers who invest their health in these fast food products. In the early years of fast food industries, many fast food restaurants have been criticized for their contaminated burgers because of the hospitalized and illness trend that consumers are recognizing prior to eating their burgers. The fast food industries did not know how to react to such immense pressure, so they attempt to shift the blame to the farmers. Eventually the government realized the decline of fast food industries and initiated the United States Department of Agriculture (USDA) to run a federal inspection test for all the meat packaging industries of the fast food industries. This might have been a good sign of improvement for the government, until the government decided to be secretive about their findings and had agreed with fast food industries to not reveal the details about the company’s distributed meat. Today, Fast food industries is still one of the largest marketing industries across nation, but let’s not forget about the labor policies, marketing strategies, and agricultural techniques that comes within their products. Schlosser had made enough strong argument about the business tactics that are responsible for the success of fast food industries. Such tactics that targets children and families with collectibles and sentimental values, hiring workers that are more willing to work with minimum wages, and also managing a horrible quality of food supplies. These factors might be great for the industries because they prospering a substantial amount of profit, but it are unhealthy for the consumers across the nation. Hopefully in the near future, United State’s Department of Agriculture would interfere with regulations that would prevent fast food industries from exploiting the community of its self-motivated individuals. Schlosser also believed that the government should create a federal agency that promotes â€Å"more safety laws that could also reduce the number of slaughterhouse workers who get hurt† (Schlosser 264). With the worker’s safety conditions controlled, it would also be the nation’s best interest to end obesity, by controlling the establishment of fast food restaurants allowed per community and to open up healthier restaurants. Now on a more practical basis, students and the community should raise awareness of the unethical practices of fast food industries, and promote healthier eating habits within their community. With this practical practice, fast food industries will be prone to being eliminated, and the community will live a longer and healthier life.